Luminaryx
A modern digital identity crafted for a forward-thinking tech brand. We redesigned their visual language and website experience to better communicate clarity, innovation, and trust.
Year:
@2023
Industry:
Creative Technology & Digital Innovation
Client:
Galway Inc.
Challenges
Luminaryx approached us with a strong vision but an outdated digital presence that didn’t match the pace of their innovation. Their existing website lacked visual hierarchy, making it difficult for users to understand their core offerings. The brand identity felt inconsistent across pages, and the overall experience did not communicate the level of sophistication or credibility they aimed for.
Summary
Our team completely reimagined Luminaryx’s digital identity, focusing on clarity, structure, and emotional connection. We developed a refined design system with strong typography, balanced spacing, and a minimal color palette to communicate professionalism and confidence.
The new website architecture guides users through a clear narrative — from who they are to what they offer and why it matters. We also introduced thoughtful micro-interactions and subtle animations to enhance usability without overwhelming the experience.
