Aesthena
A modern brand and e-commerce experience designed for a luxury wellness company with a focus on minimal aesthetics and refined storytelling.
Year:
@2025
Industry:
Beauty, Wellness & Premium E-commerce
Client:
OnEcent Inc.
Challenges
Aesthena’s old website felt outdated, cluttered, and lacked a consistent visual identity. Product pages were weak, navigation was confusing, and the brand did not communicate the premium quality of its products.
The challenge was to build a sensory, elegant, and editorial-style digital experience that showcases products beautifully and inspires trust.
Summary
We introduced a clean editorial design with balanced whitespace, soft visuals, and refined product presentation. A structured UX flow guides users seamlessly from discovery to checkout.
Aesthena now has a modern identity that feels luxurious, approachable, and deeply connected to its brand philosophy.
